Sunday 18th July 2021- A short update in accordance with the evolving NSW Covid-19 heightening restrictions.
Auto Parts Group Sydney DC is confirmed for continued operation. The site is located in Cumberland Local Government Area, has implemented our robust COVID-19 Safe plan and is classed as an essential business, and its workers essential workers.
We are ever-vigilant that our people and services operate in strict compliance of all NSW Health directions, as we strive to maintain our high level of service as interruption free as possible.
We recognise some employees are located in LGA’s with additional health requirements. We are working with these team members to ensure our teams and customers safety while abiding with the evolving new NSW Government requirements. APG’s Covid-19 Safe Plan can be viewed here.
We thank you for working with us and should any further complexities arise we will provide additional communication around this evolving landscape.
As APG enters its next stage of development, so do our brand identities and logos. As of the 1st of July, we are introducing new visual identities for APG, All Crash Parts, Genex, Nocturnal and MotorKool. These new visuals will be present at all touchpoints in our sales channels.
The more modern looks mark the first complete family rebrand in over 10 years and will more authentically represent our values; Creating Customer Value, Inspiring Trust, Fair Industry Disruption, and Empowered Team Environments. The new visual identities reflect our commitment to continuous improvement, including embracing technology to improve business processes, and our drive for supporting independent automotive business.
Our current logos have enabled us to develop new brands and establish them into the market. As part of the design process, appropriate inspiration was taken from existing identities to ensure heritage and continuity for new visual identities. Our brand heritage has informed APG’s humility, and allows us to remain humble in each forward step and continue our brand stories.
Auto Parts Group
Colour Heritage To maintain our heritage, we’ve kept our corporate black and yellow colours.
Humility Our word mark uses a lower-case font to represent our core value of humility.
4 Platforms We’ve taken cues from our datum and transformed our logo into our 4 APG Platforms.
APG Our new modern logo has set us on a path to be known as “APG”, by both our customers and by ourselves.
All Crash Parts
Colour Redefinition We’ve migrated into a simple, strong bold red for our new ACP logo.
Heritage True to our history, we’ve retained the datum and updated its presence.
Innovation Our new ACP font is clean and stylised to enhance our innovation, reputation and to solidify ourselves as an industry leader.
Oval ACP now sits inside an encapsulating oval, a trusted shape representing protection.
All Crash Parts – Product Quality Logos
Only products that meet our Q-Part Certified Program requirements will wear this logo.
Our range of Genuine products offered by ACP will be identified by this logo.
The range of affordable Aftermarket products will bear our new logo as above.
Longevity The new MK logo has been designed with longevity in mind, allowing it to weather trends effortlessly.
Colour Our colour black reflects the automotive application cooling category, and the blue represents water and cooling category.
Innovation The new MK font is clean and modern, reflective of our innovation, reputation and ensuring our status of an industry leader for the future.
Green As we see a greener future, MK will be there to supply the next wave of mobility options.
Colour The modern colour of lighting is blue, and Nocturnal reflects this with our Nocturnal blue.
Light Beam The blue beam underline emphasises Nocturnal and provides a clear link to our lighting product group.
Modern As modern lighting solutions adopt slimmer styling and increased technology, Nocturnal moves with these trends with a refined appearance.
Test of Time Nocturnal products are built to last, and the hard edges of the block letters represent this product trait.
Colour Genex is now green, to represent our immediate future of EV tech and our vision for the future.
Movement Our Genex logo is written with a forward slant (italics) to portray forward movement and progression.
Lightning The Genex logo is conductive, with electricity present between the “N” and the “E”. This provides a link between Genex and our electrical product category.
Plug In Future The classic electrical plug shows itself in the space between “E” and “X”, a hint at our new mobility, and future Genex product.
The new visual identities will be rolled out on our digital platforms, packaging and marketing materials from the 1st of July. This will be an immediate change for all new products and marketing materials, however in the interests of their environmental policy, existing stock will continue to be sold with the retired logos. That means for a time, you see both brand identities in circulation.
We’re proud of our brand history, and we’re excited to see where our new logo direction will take us in the future. We hope you come along for the ride.
APG NSW is seeking an enthusiastic team member whom takes pride in their work and enjoys working as a member of a team. Reporting to the Despatch Supervisor, your focus will be on quality and accuracy of picking and customer deliveries of goods utilising Delivery POD, RF scan systems and logic are major tools. Strong team environment, safety and having a bit of fun are mandatory.
Seeking an enthusiastic team member whom takes pride in their work and enjoys working as a member of a team. Reporting to the Despatch Supervisor, your focus will be on quality and accuracy of picking and staging goods for despatch, processes utilising RF scan technology and logic are major tools. Strong team environment, safety and having a bit of fun are mandatory.
This role has been filled, thanks to all the applicants.
In the most recent issue of AAAA (aftermarket.com.au) we talked with them about our new branding, and what we can do for you, our industry stockist and mechanical partners. We pride ourselves on not just having a wide range, with deep stock levels, and also providing you and your customers transparent No Fuss Warranty, strong market presence and appearance.
To find out more about what our MotorKool brand can do for you, speak to your local sales rep.
Just like your personal insurances, it’s best practice to review your policies annually to make sure you’re getting the best bang-for-buck. We’ve spoken to Australian Car Mechanic about ensuring your suppliers get the once over this year too, taking into consideration not only product range and depth, but what your suppliers can do to support your broader business goals.
Through our MotorKool brand, we offer not only strong product range and depth, but a commitment to leading customer facing warranty, strong market presence and customer-centric visual appeal. If you’re conducting a review of your suppliers, we’ve love to talk to you about how being a MotorKool authorised partner will help your business succeed.
APG NSW is seeking an enthusiastic team member who takes pride in their work and enjoys working as a member of a team. Reporting to the State Sales Manager, your focus will be on building strong customer relationships with exceptional selling and customer service skills. Strong team environment, safety and having a bit of fun are mandatory.
With another year almost over, Paint & Panel have again selected the cream of the crop to be presented prestigious awards on behalf of the automotive repair industry for the 2020 Paint & Panel Autobody Awards. Competition is always fierce, and even with the impacts of lock-downs being felt across the country, there were lots of deserving candidates Australia wide.
APG have been lucky enough to have contributed to the success of the several of the nominees and winners, and we’d first like to congratulate all of the nominees and winners of Paint & Panel’s 2020 Autobody Awards.
We all know success is earned, and not handed out, so we’ve taken some time to chat to some of the winners and see how they achieved industry excellence.